Mango changes strategy. Its aim is to raise its sales by 30% in 2012, that is to say triple its best performance recorded during the last decade. The announcement by the fashion chain was somewhat surprised the industry, knowing that Mango is currently in an earlier phase of development, when compared to other major international groups such as Inditex and H & M.
To achieve its objective, Mango decided to break with its traditional policy of growth and focus on own stores rather than franchises that allowed him to win 107 countries.
Mango is ルイ・ヴィトン モノグラム スピーディ 30 M41526 レディース バッグ, after Inditex (owner of Zara, Stradivarius, Bershka, Pull & Bear, etc.), the second largest Spanish group fashion distributors. With a turnover of 1.408 billion euros in 2011 (far from Inditex 13,793 million) internationally, the company Isak Andic is behind groups like Burberry (1501 million pounds).
Founded in the '80s, the group recorded its strongest growth in the last decade. Between 2002 and 2008, sales increased by 4 to 8%. In 2010 and 2011, after the brake recorded in 2009 (growth was only 4%), the fashion chain has broken records with 11% growth for both years.
Growth the last two years coincides with the development of Mango corners in department stores: a formula that reduces investment relative to a clean shop and whose implementation is much faster. Thus, between 2010 and 2011, Mango has started a total of 710 corners, which accounted for 70% of sales of all new establishments opened by the brand.
Regarding the target set for 2012, Mango plans to open 300 stores later this year. If each of these establishments can sell one million euros per year, the company would retain a 20% growth. To this we must add the corresponding share for existing shops.
To achieve 30% of sales would require each new stores records of 1.5 million euros per year to a $ 450 million.
To strengthen its marketing strategy ルイ・ヴィトン モノグラム スピーディ 25 M41528 レディース バッグ, Mango put this year on advertising campaigns and the announcement of 20% discounts on items "bait" on the entire network.
